Press Release





Role - Ghost Writer

 (Author's Comments :- ONYC, a fashion brand required the press release for the opening of their first store in California)



ONYC Hair Launches its first store in California



Started in 2007, ONYC hair has made a special place for itself among the fashionistas of many countries. The company caters to the people of United States of America, Canada, United Kingdom, Nigeria and many other countries. The fashion chain is opening its first store in California shortly. ONYC hair had been an exclusive online store for the past 10 years. The company sources the cuticle hair from many parts of the world including Brazil, India, Mongolia and Southeast Asian countries. The company maintains a high standard of quality as all the hair extensions are made from original virgin hair of various people. It is neither mixed with horse hair nor with synthetic fibers. This is what makes the offerings of the company an unique position among the numerous lifestyle and fashion products that are out there in the world.



When asked about the opening of their first shop, the founder of the brand, Ms. Thelma Okoro was full of confidence. Her long experience of more than 25 years in the beauty and cosmetic industry has enabled her to have worked with major corporate brands like Chanel, Estée Lauder, Lancôme, Dior, YSL, M.A.C and others. A hair extension expert herself, she grew up in Nigeria, before shifting to USA. The University of Abuja graduate says that all ONYC hair is 100% full cuticle human hair and she continues to say that all the hair extensions can be coloured similar to a human hair as they are all natural. The products of ONYC hair are rated by the prominent magazines and beauty agencies like Allure, Ebony, Juicy, Madame Noire, Hype Hair etc.

The various products of the company including but not limited to silky straight hair extensions, textured straight, curly, wavy, kinky curly hair extensions are all the most favourite of leading fashionistas. The clip in hair extensions, closures and wigs also have a huge demand among the women of USA. This is the first time that the company ventures into direct selling of the hair extensions to the loyal customers. The company has a huge following in the online domain and has a number of loyal customers all over the world. The new store in California will cater to the rising demand of the state. The company already has rewards option for its online members and it is only expectable that the membership will extend to the store too. The upcoming store already attracts a huge expectation among the fashion and style conscious citizens of California.
 

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